Madison Square Garden, Delta Sky Club, and M.O.I.C

Designing a Revenue-Driving Partnership Ecosystem

01 — Strategic Alignment

A private dinner hosted by Potluck Club at Madison Square Garden sparked the idea and led to a conversation with the Director of Partnerships.
Instead of pitching sponsorship, I aligned three objectives:

  • MSG: Elevate premium family engagement

  • Delta: Enhance lounge hospitality

  • M.O.I.C: Convert premium audiences into event clients

That alignment became a three-brand ecosystem.

02 — Execution

Location: Delta Lounge, Madison Square Garden
Activation: Complimentary Ice Cream served during the game

Integrated with QR-based capture and a direct pathway to private event bookings — every touchpoint tied to revenue.

03 — Revenue Engine & Results

Funnel: Game Engagement → QR Capture → Targeted Offer → Event Booking

First 4 Weeks:
$$$+ in confirmed revenue
(Birthdays, holiday events, corporate bookings and ticket sales)

No paid media. No sponsorship spend. Pure experiential conversion.

04 — Strategic Impact

MSG: Premium lounge differentiation
Delta: Elevated hospitality positioning
M.O.I.C: Immediate revenue + qualified pipeline